Operations are often treated only as a support function. In reality, they are a brand’s competitive edge.

In this session, Tim Cullen, President of Roundhouse, shares how everyday decisions around warehousing, kitting, and fulfillment directly shape campaign outcomes. You’ll see how thoughtful planning helps teams stay on schedule, avoid last-minute fixes, and deliver a more consistent experience from start to finish.

This is a practical, behind-the-scenes look at the operational decisions that separate smooth campaigns from stressful ones.